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E-Commerce Marketing Mastery

This video training will teach you absolutely everything you need to optimize any e-commerce store to generate more sales & profit.

What You’ll Get:

The Architecture Of A Successful E-commerce Store:

Discover the 8 critical elements of a profitable e-commerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services:

Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The E-commerce Content Amplification System:

Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Get Top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

Module 1: The E-commerce Ecosystem

Lesson 1 – What to Expect From This Course
Lesson 2 – The State of E-commerce
Lesson 3 – Mobile Commerce: We’ve Gone Touch
Lesson 4 – Understanding the E-commerce Ecosystem
Lesson 5 – Technology Stack: E-commerce Platform
Lesson 6 – Switching E-commerce Platforms
Lesson 7 – Technology Stack: Email Service Providers
Lesson 8 – Technology Stack: Help Desk
Lesson 9 – Technology Stack: Live Chat, Video and Other
Lesson 10 – Analytics & Tracking
Lesson 11 – Your Mission, Story & Purpose

Module 2: Core Store Architecture

Lesson 1 – What is the Core Store Architecture?
Lesson 2 – Key Content Assets
Lesson 3 – More Information Pages
Lesson 4 – The Post-Opt-In Thank You Video
Lesson 5 – The Home Page
Lesson 6 – A Deep Dive On More Information Pages

Module 3: Get More From Your Store

Lesson 1 – How to Get More From Your Store
Lesson 2 – Proven Winners: Header
Lesson 3 – Proven Winners: Footer
Lesson 4 – Proven Winners: Home Page
Lesson 5 – Proven Winners: Category/Store Pages
Lesson 6 – Proven Winners: Product Details
Lesson 7 – Proven Winners: Shopping Cart & Checkout
Lesson 8 – 3rd Party Applications & Plugins
Lesson 9 – Social Selling

Module 4: Email Automation Sequences

Lesson 1 – What Are Email Automation Sequences?
Lesson 2 – The Pre-Purchase Email Sequence
Lesson 3 – The Cart Abandonment Email Sequence
Lesson 4 – The Post Purchase Email Sequence (Part 1)
Lesson 5 – The Post Purchase Email Sequence (Part 2)
Lesson 6 – Refining Your Customer Service
Lesson 7 – Adding Package Inserts

Module 5: Content Amplification & List Nurturing

Lesson 1 – What is Content Amplification & List Nurture?
Lesson 2 – Creating Content for Amplification
Lesson 3 – Content Optimization
Lesson 4 – Syndicating Content
Lesson 5 – Content Optimization
Lesson 6 – Creating Content Engagement

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